Off The Grid: Leaving Social Media Without Losing All Your Clients
🪦 Grieving Social Media — How to Process Your Feelings About TikTok, Meta & Everything Else [BEST OF]
Jan 19, 2025
The podcast dives into the emotional landscape surrounding recent social media changes, particularly the TikTok ban and its implications for small businesses. It encourages listeners to process their feelings of grief over departing from beloved platforms. A three-step practice is shared to help navigate these emotions and differentiate between grieving and mourning. Personal stories add depth, highlighting the complex relationship people have with social media while paving the way for a healthier digital future.
32:45
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Quick takeaways
- The TikTok ban highlights the need for small business owners to adopt alternative marketing strategies, emphasizing direct engagement channels like email newsletters.
- Processing emotions about social media involves balancing joy and grief through practices like journaling, which aids in transitioning to a new digital approach.
Deep dives
The Implications of the TikTok Ban
The recent ban of TikTok in the U.S. has created significant discussions about the future of social media for small business owners. Influential creators and business owners, who previously relied heavily on TikTok, have begun advocating for alternative marketing strategies such as email newsletters and lead magnets. This shift emphasizes the necessity for business owners to establish direct channels for audience engagement rather than solely relying on social media platforms. Ultimately, this ban has catalyzed a broader movement where both creators and users are reassessing their relationships with social media.
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