Playbook: PM like a GM | Lauren Creedon, VP of Product (Goldcast, Drift, Hudl)

On today’s episode of LaunchPod, Jeff Wharton talks to Lauren Creedon, VP of Product at Goldcast, who formerly led product at Drift and Hudl.

In this episode, we talked about:

• How to be a PM who thinks like a GM
• Her 1-5-50 product launch process, going from friendly alpha to open beta
• And the real-life lesson of what happens when you launch a product no one’s ready to sell—or buy

Chapters

00:00 Intro: Meet Lauren Creedham
01:29 Lauren's Career Journey and Insights
02:50 The Importance of AI in Product Management
04:20 Revenue-Driven Product Management
14:06 The 1-5-50 Product Launch Process
17:26 PM Lessons from the Field
21:28 Building the Right Operating Culture
24:20 Measuring Success and Future-Proofing Your Career
32:25 Outro

Links

LinkedIn: https://www.linkedin.com/in/laurencreedon/

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Special Guest: Lauren Creedon.