Your Most Important Audience Isn't Always Who You Think It Is

Internal company communications often is just about sharing information. Employees are busy and can skip over communications, because they feel less important. Getting internal communications right -- communications that breaks through -- especially in a virtual or hybrid workplace is particularly important. It has to be relatable, urgent, and clear. Because it helps how we work together, how we think, and how we win with our outside audiences. Lee Carter and Michael Maslansky are joined by Ben Feller to highlight examples of where companies go right and go wrong, and what you can do today to build more trust for your team.