
Your Most Important Audience Isn't Always Who You Think It Is
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How to Communicate Your Values Effectively
If a company doesn't communicate with that kind of power to a customer, the customer's gone. It takes work to send something in two sentences instead of two dry pages. Why would you do that for your employees? Lee: Sometimes when we talk about values, or these internal mission statements, they become words that are seen on a wall and have no meaning.
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