Contractor Evolution 237. The #1 Mistake Contractors Make With Coaching (Costly!) - Brendon Toyne
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Sep 17, 2025 Brendon Toyne, the Head of Sales at Breakthrough Academy, shares invaluable insights from his extensive experience working with contractors. He discusses the booming popularity of business coaching and how to navigate the myriad of options available. Key topics include the differences between coaching and consulting, the importance of commitment and mindset for success, and tips on choosing the right coach. Brendon emphasizes the need for personal readiness and a good cultural fit to ensure a productive coaching relationship.
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Contracting Has Become Full-Fledged Business
- The contracting industry evolved from referrals to websites to full tech stacks and business operations.
- Contractors now need systems, CRMs, and operational thinking, not just leads or a truck logo.
Software Forces Operational Change
- Different tech stacks shape how contractors run their businesses and create operational differences.
- Software adoption exposed a need for coaching to integrate tech into repeatable business processes.
Pick The Right Support Type
- Match the type of support to your specific need: community, coaching, or consulting.
- Choose modular help: peer groups for sharing, coaches to ask questions, consultants to prescribe fixes.
