Could CMO and CPO—Chief Product Officer—ever be filled by the same person?
As it turns out, yes.
In this episode, I interview Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo, about the importance of product marketing and how a focus on product shaped his career. What we talked about:
- How a background in product marketing gave him insight into customer needs
- The full circle of the product-based buyer journey
- Benefits of getting completely off the grid at least once a year
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!
The Marketer's Journey