That Will Never Work #59: Entrepreneurship Isn’t Brain Surgery… Or is it?
Jul 12, 2022
Alex Koefman, a neurosurgeon and co-founder of SurgeryTV, shares his vision for revolutionizing surgical video archiving with a smartphone app that streamlines processes for education and documentation. He discusses the reluctance of medical device companies to partner, despite the clear benefits of his solution. The conversation dives into the challenges of outdated systems, ways to appeal to manufacturers’ interests, and strategies for cultivating surgeon advocacy to drive change. It's a fascinating look at integrating innovation within a resistant industry!
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Video Archives Are High-Leverage For Surgeons
- Surgeons value video but rarely retain comprehensive archives because the recording workflow is fragmented and clunky.
- A consistent archive unlocks education, litigation, documentation, and patient communication value across uses.
Fragmented Gear Breaks Any Single Solution
- The recording ecosystem is heterogenous: old USB-based devices sit alongside newer RTSP-capable gear.
- That diversity forces surgeons to juggle multiple apps and workflows, blocking consistent capture.
Recognize The Power Imbalance Early
- Accept you need leverage because manufacturers don't need you currently.
- Design offers that give them tangible, near-term value tied to their KPIs.
