The Property Podcast AOB114: How entrepreneurship can change the world – with Sarah Field
Jul 25, 2025
In this episode, Sarah Field, Director of Sand Dams Worldwide and co-founder of Little Kickers, shares her remarkable journey from entrepreneurship to philanthropy. She discusses the challenges and triumphs of building a children's football franchise and how it led her to address water scarcity in Kenya through sand dams. Sarah highlights the transformative impact of these simple structures on communities, particularly for women and children, emphasizing the power of collective action in creating lasting change.
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Origin of Little Kickers
- Little Kickers started as a solution to keep their own boys busy with football activities taught by professionals.
- It quickly grew as other parents loved it, showing immediate demand for such a program.
Power of Franchising Model
- Franchising was the key to scaling Little Kickers without overwhelming the founders.
- It ensured quality and built a sustainable growth model, including international expansion.
Invest in Quality and Systems
- Successfully scaling a franchise requires investing in quality operations and detailed systems.
- Regular updates to programs and strict health and safety checks build trust and keep parents loyal.