How Storytelling Helps Creators Stand Out Online with Brita Britnell

Jul 15, 2025

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The power of storytelling, experimenting across platforms, and connecting with your audience with Brita Britnell.

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Welcome to episode 527 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling (who also happens to be our Social Media Video Expert!).

How Storytelling Helps Creators Stand Out Online with Brita Britnell

In this episode, Brita shares how leaning into storytelling became the heart of her content strategy, and the secret behind quadrupling (!!!) her Instagram following in just one year. From freelancing to full-time content creation, she walks us through the lessons she’s learned about building meaningful connections, staying consistent, and creating content that resonates. Whether it’s reposting viral hits or crafting seasonal recipes, Brita’s approach is rooted in authenticity and real-life experiences.

We also dive into why follower count isn’t everything (especially on Facebook), how Brita built a thriving email list, and what she’s learned from years of experimenting across platforms. If you’ve ever wondered how to turn your personal story into a creative brand that lasts, this episode is packed with inspiration, insight, and plenty of real talk.

Three episode takeaways:

The power of real connection: Whether it’s at a conference, through email lists, or in the comments section, Brita shows how building real relationships (online and off) can lead to big opportunities. She emphasizes that collaboration and community often open more doors than follower counts ever could.
How to create content that clicks: From storytelling and seasonal posts to reposting viral hits, Brita breaks down how she keeps her audience engaged and why follower count isn’t the whole story, especially on platforms like Facebook. Her success proves that staying authentic and experimenting with your content strategy pays off.
Experiment, evolve, and stay consistent: Brita shares how she’s mixed freelancing, focused learning, and a whole lot of trial-and-error to grow a fulfilling and financially stable career as a creator. Her journey is a great reminder that you don’t need to have it all figured out — you just need to keep moving forward!

Resources:

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