The Start, Scale & Succeed Podcast The CEOs Three Hidden Rules for Websites that Win with Philippa Gamse (stage 5) - Ep. 306
In this transformative episode, Philippa Gamse, Owner of Websites That Win International, shares strategies to optimize your website’s performance through analytics. If you struggle with unclear website goals or wasted marketing spend, you won’t want to miss it.
You will discover:
- Why benchmarking against competitors can mislead your website strategy.
- How to set clear, actionable goals for your website’s customer journey.
- What notional values reveal about your marketing tactics’ true impact.
This episode is ideal for Founders, Owners, and CEOs in stage 5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz
Philippa Gamse has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have generated hundreds of millions of dollars. Owners and marketing executives hire Philippa to find hidden insights in their web analytics that will grow their business and cut wasted spending because many are missing those “hidden gems.” Philippa is the author of “42 Rules for a Website That Wins”, endorsed by Guy Kawasaki, and has taught at three international business schools.
Want to learn more about Philippa Gamse's work at Websites That Win International? Check out her website at https://www.websitesthatwin.com/ or connect with her on LinkedIn https://www.linkedin.com/in/philippagamse/
To learn more about Scott, visit https://www.scattritzheimer.com.
To get help scaling your own business or nonprofit, visit https://www.scalearchitects.com
Mentioned in this episode:
Take the Founder's Evolution Quiz Today
If you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.