Squawk Pod Reports from Davos: Coca-Cola CEO James Quincey 01/23/25

James Quincey, CEO and chairman of Coca-Cola, shares insights on the company's innovative strategies at the World Economic Forum. He discusses the success of new product lines and the importance of local brand loyalty amidst global marketing challenges. Quincey highlights their foray into the alcoholic beverage market and the growth opportunities in emerging markets. He also addresses the economic hurdles in China, including real estate and tariffs, and how Coca-Cola is adapting its advertising strategies using generative AI.