E620: Breaking Down the New FBA 2026 Fee Increases

Oct 20, 2025

Amazon's new FBA fees for 2026 are causing a stir among sellers. The claim of an average increase of only 8 cents per unit is challenged as the reality presents much larger impacts, especially on small standard items. The podcast breaks down fee changes by product size and price tiers, revealing significant increases for higher-priced goods. Interestingly, bulky items see some decreases, albeit with new packaging risks. The discussion also touches on Amazon's aim to keep prices low, impacting sellers' strategies moving forward.

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INSIGHT

Average Claim Masks Uneven Impacts

Amazon's announced average increase of $0.08 per unit hides very uneven impacts across product types and prices.
Small standard items and high-priced small items face the largest percentage hikes despite the small average claim.

ADVICE

Reprice To Avoid Higher Fee Buckets

If your item can be priced just under $10, consider dropping it to $9.99 to gain much lower FBA fees.
Reprice borderline products deliberately to move into Amazon's lower-fee price buckets.

INSIGHT

New Fee Tiers Change Economics

Amazon split FBA fees into three price tiers: under $10, $10–$50, and over $50, causing different percentage impacts.
This tiering penalizes higher-priced small items heavily while protecting some large-item categories.

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Amazon's new FBA fees have been announced for 2026 and Amazon themselves claim that their new fees only add 8 cents per unit sold of the average item selling price. Is that really the case though? In today's episode, Dave breaks down how the new fees ACTUALLY work, which products came out unscathed, and Amazon's bigger picture goals.

Today's episode is sponsored by Sellerboard.

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Amazon released their new FBA fees for 2026.

Keeping up with tradition, Amazon released it in the most confusing way possible. They also claim that their new fees only add 8 cents per unit sold of the average item selling price. This leaves sellers scrambling to calculate how their products and profit margins will be affected.

Luckily, Dave is breaking down these fees on a per size category level and how these will affect you as a seller, whether you sell small or oversized items.

Dave also breaks down the pricing increases for their different programs, namely Amazon's bulk storage program AWD and Multi Channel Fulfillment.

Timestamps

00:00 - Introduction to Amazon's FBA Fee Increases
02:53 - The Impact of FBA Fee Changes
05:49 - Analyzing Fee Increases by Product Category
08:54 - The Effect on Bulky Items and Packaging
11:49 - Placement Fees and Their Implications
14:50 - Additional Fee Categories and Inbound Defects
17:50 - Conclusion and Future Considerations

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

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Thanks for listening!

Until next time, happy selling!