Note: We discuss a fermented tea from poison ivy-- the french word 'ortie', is actually stinging nettle tea. Ferns are also common for a fermented soil amendment in the region. Thanks to Edible Earth for the translation help!

Join us as we embark on an enlightening journey with Éric Texier of Brézème Vineyards in south-central France. Éric's path from the nuclear industry to the world of winemaking is nothing short of inspiring. We explore his early influences, including the philosophy of Masanobu Fukuoka, and how he embraced traditional farming methods that honor the land's natural processes. Through Éric's reflections, we gain insight into the profound cultural and generational connections he formed with older, traditional farmers, and the remarkable impact of wild yeast fermentation on his wines.

As climate change reshapes the landscape, vineyard techniques must evolve. We discuss how ethical considerations initially drove the shift away from harmful herbicides and pesticides towards sustainable practices. However, as the Northern Rhone region faced increasing challenges from climate change, traditional methods had to be adapted. Listen in as we explore the transition to cover cropping and the careful selection of suitable plants for different soil types, with a focus on how these practices support both the environment and the vineyard's resilience.

Finally, we celebrate the dynamic energy of a new generation of farmers in Ardèche, who are revitalizing traditional farming and winemaking methods with a forward-thinking approach. Their enthusiasm for sustainable practices and drought-resistant varietals offers hope for the future. We also touch on the joy of experiencing wine in various contexts, whether through the intellectual appreciation of terroir-driven wines or the simple pleasure of social, convivial drinking. This episode encapsulates the unique journey of wine from vineyard to glass, reflecting the passion and care involved in every bottle.

Brézème is available for purchase across the globe, and you can learn more about their wine process at: https://www.eric-texier.com/

Eric can be found occasionally posting about the vineyards on Instagram @Brezame

For sources and to read more about this subject, visit: www.agroecologies.org

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To hear Tomorrow, Today, our sister podcast, visit: www.tomorrowtodaypodcast.org/

Natural Winemaking, Eric Texier, Brezame Vineyards, South-central France, Masanobu Fukuoka, Traditional Farming, Elder Farmers, Wild Yeast Fermentation, Climate Change Adaptation, Northern Rhone Region, Sustainable Practices, Cover Cropping, Vineyard Resilience, Ethical Farming, Drought-resistant Varietals, Ardèche, Young Farmers, Revitalizing Traditional Methods, Modern Sensibilities, Terroir-driven Wines, Intellectual Pursuit, Casual Drinking, Carbonic Maceration, Wine Storage, Wine Culture

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144: How to Reduce Churn (w/ Asia Orangio, DemandMaven)