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Social Media Marketing Talk Show
LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More
Nov 6, 2023
Judi Fox, social media marketing expert, joins the podcast to discuss the latest LinkedIn updates. Topics include collaborative articles, AI ads, the new summarization feature, the importance of SEO and repurposing content, profile verification, and the significance of verified checkmarks in building trust on social media.
24:44
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Quick takeaways
- LinkedIn now offers collaborative articles where experts can contribute their thoughts, opening doors to new opportunities and increasing visibility for individuals with different follower counts.
- LinkedIn Premium users can now add a call-to-action button on their profiles for bookings and appointments, improving engagement and conversions, while also improving accessibility features for all users.
Deep dives
LinkedIn Collaborative Articles and Expert Contributions
LinkedIn has introduced collaborative articles where experts can contribute their thoughts on specific prompts. The articles are generated using AI and experts can expand on the prompts. This feature allows individuals with different follower counts to gain visibility and grow their following. As an expert, being featured in these articles can establish credibility and open doors to new opportunities. The collaborative articles also provide a chance to gain an audience and grow following by commenting on the articles.
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