For Starters with Alexa von Tobel
How to Be Your Customer's First Call, with Zach Reitano of Ro
Jun 17, 2020
Zach Reitano, entrepreneur focused on personalized healthcare, shares how Covid accelerated telemedicine adoption, the importance of building trust with patients, and the impact of Ro's commercial featuring his dad.
32:33
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Quick takeaways
- Ro offers personalized online healthcare with a focus on men's health, women's health, and smoking cessation.
- The COVID-19 pandemic has accelerated the adoption of telemedicine, highlighting the importance of online healthcare solutions.
Deep dives
Summary of Rho's Healthcare Technology
Rho is a digital healthcare company that offers online diagnosis, care delivery, and ongoing treatment management. Patients can visit Rho's website and select a treatment they want to discuss with a doctor. They go through a smart online visit where questions are tailored based on their answers. The information is analyzed and presented to a doctor who communicates with the patient through phone, video chat, or messaging. If treatment is deemed safe and appropriate, medication is delivered to the patient's door. Rho specializes in three areas: men's health (Roman), women's health (Rory), and smoking cessation (Zero). Additionally, Rho recently launched a $5 pharmacy to provide affordable and accessible medication to those in need.
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