AI Lets Every Team Create Marketing-Ready Videos Instantly with Emily Kensley

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Oct 2, 2025

Emily Kensley, a content marketer and video lead at Fellow, reveals her innovative workflow for crafting marketing-ready videos in no time. She shares insights on transforming audio with Podcastle and capturing screen demos using Screen Studio. Tune in to learn how any team can create polished tutorials quickly. Emily also discusses the magic of AI voices and the benefits of scripting with ChatGPT. Her enthusiasm for future AI advancements hints at even more exciting content creation possibilities on the horizon.

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ADVICE

Automate Screen Demos With Screen Studio

Use Screen Studio to auto-smooth cursor paths and add smart zooms so you avoid manual keyframing.
Create presets for backgrounds and cursors to make videos brand-consistent quickly.

ADVICE

Enforce Brand Consistency With Presets

Customize backgrounds and cursor styles in Screen Studio to enforce consistent brand presentation across teams.
Share team presets so marketing, product, and CS all ship visually uniform videos.

ANECDOTE

Mic Failure Turned Into A Fixable Problem

Emily recounts filming hours of content only to find wireless microphones died and audio was echoey.
She rescued the recordings by processing them in PodCastle to produce studio-quality audio.

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Content marketer and video lead Emily Kensley (Fellow) walks through a near-zero-friction workflow for creating polished product videos fast. She records clean, auto-animated screen demos with Screen Studio, fixes (or replaces) audio with Podcastle (Magic Dust + AI voices), and drafts scripts by riffing into a Fellow meeting then refining the transcript in ChatGPT. The result: 11-minute, brand-consistent tutorials produced in hours instead of days—repeatable by any team (marketing, CS, product, sales).Timestamps01:19 — Daily use of AI; from occasional to constant over last 6 months01:53 — What you’ll learn: a minimal-human, video-centric content workflow03:41 — Tool #1 intro: Screen Studio for screen recordings05:27 — Live capture of an AI meeting recap demo (click-through highlights, actions, decisions)06:23 — Raw → instant output: auto-smoothing cursor paths & smart zooms (no manual keyframes)07:23 — Host example: using Screen Studio for a Zapier + Fellow automation video07:44 — “Done is better than perfect”: quick crop fixes, branded backgrounds, cursor presets08:24 — Team presets = consistent brand across departments09:44 — Tool #2 intro & story: Podcastle rescues a day of bad mic audio10:59 — Podcastle audio editor: noise reduction, levelling, silence removal12:10 — Magic Dust AI demo: echoey room → studio-quality voice13:38 — AI Voices in Podcastle: when to clone vs. pick a preset (e.g., “Abigail”)16:12 — Long-form scripts → generated narration in minutes; edit/regenerate on typos17:54 — Brand consistency: shared voice so any team can ship VO18:29 — Putting it together: Screen Studio video + Podcastle narration19:24 — Finished example: Fellow YouTube settings walkthrough (11-minute tutorial)21:06 — Syncing visuals to VO: record screen while listening to the generated narration22:59 — Script creation workflow: Fellow call → transcript → ChatGPT → clean script23:34 — Full recap of the end-to-end pipeline25:01 — Repurposing: scripts → blogs, help center, CS clips; scale breadth of tutorials26:28 — Looking ahead: excitement about fast-evolving AI agentsTools & Technologies Mentioned (with quick notes)Screen Studio — Smart screen recorder that auto-smooths mouse movement, adds tasteful zoom/pan animations, and supports brand presets for consistent output.Podcastle — Audio suite used here to edit audio clipsMagic Dust AI: one-click studio-quality enhancement (denoise, de-reverb, leveling).AI Voices & Voice Cloning: generate narration from text; keep brand-consistent VO.Fellow — AI Meeting assistant used to host a solo “idea dump,” generate transcripts, AI recaps, chapters, and action items; doubles as the seed for scripts.ChatGPT — Refines raw Fellow transcript into a clean, concise voiceover script.YouTube — Publishing destination for finished tutorials.Zapier — Example in host’s Screen Studio demo (automation with Fellow).Google Meet / Zoom — Where the solo Fellow “recording” session can happen.Adobe (Premiere/After Effects) — Old manual workflow stand-ins (contrast to auto animations).Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.