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How a Blogging Network Became a Video First Sports Media Staple
Apr 24, 2025
Tyler Price, Head of Content at Bleacher Report, shares insights on the company's transition from text to video-centric media. He emphasizes the importance of fan engagement through personalized content and interactive experiences. Price discusses their strategic partnerships, including collaborations with creators to reach Gen Z audiences. The conversation highlights Bleacher Report's focus on leveraging social media and their app to enhance user interaction, as well as their expansive plans for NFL draft coverage that prioritize fan feedback.
23:37
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Quick takeaways
- Bleacher Report has evolved from a blogging network into a video-first platform, enhancing community engagement through interactive fan-driven experiences.
- The company's strategic partnerships and focus on audience insights are transforming sports media consumption, particularly during significant events like the NFL Draft.
Deep dives
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