The Potential of Generative AI in Marketing

Generative AI has revolutionized marketing by allowing marketers to create content more efficiently and at scale. It has enabled the use of different mediums and executions, such as video, based on similar patterns. This has greatly enhanced creative capabilities and storytelling, saving time and costs. Hyper personalization, where AI helps address individual consumer needs, has become a game changer in marketing. AI has also improved consumer experience by enhancing product innovation, enabling 3D prototyping, and delivering content at the right moment on the right platforms.