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12min chapter
AI Today Podcast: How AI is Transforming CPG: Interview with Nandini Nandakumar, Diageo
AI Today Podcast: Artificial Intelligence Insights, Experts, and Opinion
AI in Marketing: Predictive Modeling, Consumer Segmentation, and Content Creation
This chapter explores the role of AI in marketing, specifically focusing on its applications in predictive modeling, consumer segmentation, and generating content. Examples are shared to demonstrate how AI has enabled marketers to understand consumer intent, create personalized experiences, and deliver content in the right moments and formats.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode