E144 Jakob Muus, Founder and CEO at Tracks

Today's guest is Jakob Muus, Founder and CEO at Tracks in Berlin. Founded in 2018, Tracks are pioneering the way the road freight industry adopts Artificial Intelligence to make informed, data-driven decisions. Their flagship product is designed to provide truck fleet operators with a holistic and comparative view on the fuel efficiency and CO2 emissions of their fleet whilst providing suggestions, recommendations and alarms to improve their bottom line.

In the episode, Jakob will discuss:

What motivated him to set up Tracks,

The impact they are making in the Trucking industry,

Benefits their products bring to customers,

Applying AI to improve the decision-making process,

The impact of COVID-19 within the organisation,

and Their goal to improve fuel efficiency & reduce CO2 emissions