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Ikea is heading to the city center (Pick out)

Jan 25, 2024
Learn about how Ikea is opening smaller stores in city centers to appeal to apartment-dwellers. The podcast discusses the advantages and challenges of the different store formats and explores the convenience of having an Ikea store in the city center. They also talk about the concept of 'pick out' and share examples of picking out outfits, avocados, and a bookshelf at Ikea.
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1
Introduction
00:00 • 4min
2
IKEA's Store Formats: From Adventure-Filled to City Center Store
03:50 • 6min
3
The convenience of having an IKEA store in the city center and understanding the meaning of 'pick out'
09:33 • 2min
4
Picking out an Outfit, Avocados, and a Bookshelf
11:46 • 5min