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6min chapter
Ikea is heading to the city center (Pick out)
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IKEA's Store Formats: From Adventure-Filled to City Center Store
This chapter discusses IKEA's traditional store format designed to make the customer's visit an adventure and introduces the new City Center Store format located in popular shopping malls. It explores the advantages and challenges of each format and highlights the success of city locations in increasing both online and traditional store orders.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode