Course Creation Tool Doubles in 6 months to $7m ARR
Jul 29, 2021
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Kasper, CEO of Easygenerator, talks about the impact of COVID on their business, HR managers' role in encouraging the use of Easygenerator, platform tools, onboarding process, ownership structure, potential investments, selling the company, and the debate between selling shares and growing the business.
Easy Generator experienced significant growth during the COVID-19 pandemic, attributing it to the increased demand for remote learning and knowledge sharing among employees.
Easy Generator's success can be attributed to their enterprise-wide deals, onboarding assistance, and the opportunity for individuals to create and sell courses.
Deep dives
Easy Generator's Growth during COVID
Easy Generator, a SaaS company with an eLearning authoring tool, experienced significant growth during the COVID-19 pandemic. The CEO, Casper Spiro, mentioned that COVID acted as a boost for their business, accelerating its progress by a couple of years. While in November 2020, they had around 1,200 customers, they now have over 1,250. The increased demand for their tools and services stemmed from the need for remote learning and knowledge sharing among employees.
Easy Generator's Approach to Customer Acquisition
Easy Generator sells its eLearning authoring tool to companies, primarily targeting heads of HR. They offer enterprise-wide deals, facilitating knowledge sharing among employees. The company provides onboarding assistance, conducts webinars, shares best practices, and helps in the creation of courses. Employees are excited to use the tool as it fulfills their desire to share knowledge. Additionally, Easy Generator allows individuals, including influencers, to subscribe for a license and create courses to sell to their communities.
Easy Generator's Impressive Growth and Future Plans
Easy Generator's recent growth has been substantial, with their monthly revenue increasing from $360,000 to $600,000 in just six months. The CEO attributes this growth to the impact of COVID, with companies initially opting for pilot programs and then transitioning into enterprise contracts. The company aims to continue growing rapidly and expects to reach an ARR of $7 to $7.5 million this year. Despite the potential for a high valuation and tempting offers, Easy Generator is focused on long-term growth and is currently self-funded without any VC investment.
As CEO of Easygenerator Kasper is both the initiator and driver behind the Employee-generated learning trend. He has made an impact on the field of learning as a blogger (kasperspiro.com), author (trainingindustry.com, Learning Solutions magazine, CLO magazine, and others), and as a speaker at various e-learning conferences around the world.
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