The big tech giants, such as Amazon, Google and Netflix, tend to set the stage in a lot of different domains and set public expectations to raise the aggregate tide of consumer experience. Our online experience is somewhat different each time we use these and other sites. This is because many of these tech giants alter their experience user per user in a real time iterative fashion in order to create sticky experiences and to beat their competitors.

In this episode we talk to Adam Spector, the Co-Founder & Chief Business Officer at LiftIgniter, a company which provide a service which modulates website experience per users, for an array of different businesses. Adam and I discuss what the tech giants are doing to customize their business experiences, what data they’re using to continually alter user experience and what industries and sectors might be impacted by this aggregate trend as it moves forward.

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