What’s Working (and Why) for Lacoste on Amazon

Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it.

In this episode:

• How we prioritized 13,000 ASINs with limited budget
• The role Sponsored Brand video and product collections play in apparel
• Why branded spend went down but branded search went up
• How seasonal campaigns (like Father’s Day) were built and scaled
• Conquesting strategies using competitor search terms
• When we lean on creative assets vs Amazon’s AI tools
• What brand metrics + Nexus helped us uncover

Connect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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