Newsletter & Email Growth: Growth In Reverse

14k+ Followers in 30 Days: Recapping the GIR Growth Challenge

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Oct 22, 2025

Explore the thrilling outcomes of a 30-day social growth challenge, revealing an impressive total follower increase of over 14,000. Participants share epic wins, like securing $2 million in investor interest from a single post. Discover the hidden ROI of consistent posting and the benefits of a focused content strategy. Learn about the balance between daily posting and mental burnout, and see how a 12-week content flywheel can save creators from exhaustion. Join in on the conversation about future challenges and the value of small wins!

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INSIGHT

30 Days Can Yield Disparate Big Wins

Posting daily for 30 days can produce big, varied outcomes from small follower gains to multimillion-dollar investor interest.
Chenell and Dylan found cumulative follower growth (14,301) but mixed direct newsletter ROI across participants.

ADVICE

Build Cornerstone Content First

Create high-quality cornerstone content first, then repurpose it for daily social posts instead of scrambling each morning.
Dylan warns this yields better newsletter subscribers than ad-hoc daily posting.

INSIGHT

Focus Beats Scattered Posting

Full focus on a single platform makes posting consistency far easier and more effective.
Tom Orbach succeeded because LinkedIn was his primary creative channel, not one of many.

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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

Quick note: We ran a 30-day Social Growth Challenge that we opened to the public for a $100 fee to join.
But all purchasers of The Growth Vault were able to join for FREE ;)

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“I love the concept of a challenge—I just don’t know that social media is the goal anymore.” — Chenell Basilio

We ran a "public" 30-Day Social Growth Challenge.
But was it worth it?

This episode breaks down the fallout and lessons learned from the GIR 30-Day Social Growth Challenge. We dive into whether or not we thought the challenge was a success—and whether it was worth it for each of us. We also share some pretty epic wins from several of our challengers.

KEY TAKEAWAYS

What can happen when you post 30 days straight.
Whether or not a challenge like this is worth it.
The hidden ROI of consistency—even when follower growth looks small.
How one participant landed $2M in investor interest from a single post.
Is daily posting “an exercise in futility”—and what you could do instead.
How a 12-week Content Flywheel became the ultimate anti-burnout system.
The channel appears to be the best long-term growth play for newsletters.
How to design a challenge that actually moves your business forward.
The surprising power of small wins and how to build momentum fast.

LINKS MENTIONED

Our Challenge Winners: 🥇 Tom Orbach || 🥈 Danny Naz || 🥉 Alejandra Rojas
Adam Schaeuble's 12-Week Content Flywheel
Join a community for newsletter creators: Growth In Reverse Pro
Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
Want your newsletter roasted? Submit it here.
Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

Chenell: Twitter | LinkedIn | Substack
Dylan: LinkedIn | Bluesky

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