The Google Ads Podcast Stop Wasting Money: How to Analyze Keywords for Effective Ad Campaigns
Avoid wasting your hard-earned money and start optimizing your campaigns efficiently. In this episode, Regina Bellows, Executive Director of our sister agency, StarterPPC, dives deep into helping a unique client - a farm selling exotic fruits. She provides insights on identifying higher purchase intent keywords, adjusting match types, and using metrics such as Click Share to improve campaign performance.
With the help of this expert advice, learn about the challenges of messy keyword research so that you can make informed decisions while improving your campaign’s performance!
This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:
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0:00 Stop Wasting Money: How to Analyze Keywords for Effective Ad Campaigns
3:39 Evaluating more data on keywords
9:04 What to do if you have limited data
13:03 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
18:53 Interesting column to help with keyword research
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