The Hidden Leak in Service: How Data is Exposing The Customer Retention Crisis and How to Fix it

Nov 25, 2025

35:58

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Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market.

Today, Sam sits down with Kevin Frye, Marketing Director Jeff Wyler Automotive Family, and Paul Nadjarian, Chief Product Officer at CARFAX.

This episode of the Car Dealership Guy Podcast is brought to you by CARFAX.

CARFAX - Here's a reality check: CARFAX data shows that 55% of car buyers won't return to the same dealership for service in year one. That’s lost revenue walking out your door. But Carfax Lifetime Dealers don’t stop after the sale. They partner with CARFAX to deliver co-branded, VIN-specific service reminders that drive customers back to their service lane. The CARFAX Lifetime program: Give customers the insight they want, earn the loyalty you need. Contact your CARFAX representative today. Learn more at carfax.com/CDG.

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