If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations.

Access the bonus episode: https://tinyurl.com/nudgebonus

Bri’s book: https://www.briwilliams.com/WBB

Bri’s website: https://www.briwilliams.com/

Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

571: Day 12: Why Online Scheduling is a Game-Changer for New Patients