Ep. 1824 How to promote and sell Italian wines in France | wine2wine Business Forum 2023

Welcome to Episode 1824, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into How to promote and sell Italian wines in France with Fanny Breuil, moderated by Alessandra Dal Monte

Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023.

wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual  reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.

Abstract: 

Wine consumption in France has changed a lot in the past decades. Alongside a fall in consumption in terms of quantity, there has been an increase in consumption in terms of quality. There have been deep changes in habits and in people who are buying wines as well: yesterday’s drinkers are not today’s drinkers, and these changes can be advantageous for Italian wines to develop in France.

Today, France is the second biggest country in terms of wine consumption, after the United States and before Italy. Since France is a wine-producing country, the majority of wines consumed there are French, while only 6 % of the wines French people drink are produced outside of France. This 6% may seem a small amount, but it is worth 900 million €. Italy is the favorite wine-producing country in wine stores (private and little chains) and restaurants (Italian restaurants, but also French restaurants).

Today, producing organic wines made from local grapes is a plus for wineries that want to enter the French market, so wineries should communicate those aspects on their websites and social networks. Price can be a critical issue since Italian wines can be more expensive than French wines due to import charges. Offering different wines with entry-level, mid-level and high-level price ranges might help.

More about today’s speaker: 

Fanny Breuil is from Angers in the Loire and have always been into wine. She studied agronomy engineering and oenology. First, she worked as a winemaker (France, Italy, Chile) and then as a salesperson for a wine importer in the USA. In 2008, She founded her company Genuine Wines with a deep willingness to help winegrowers located in lesser-known or underappreciated wine regions (but that had great potential). She started with Jura and Emilia Romagna. Since then she has been helping them with their export markets as part of each team. These are French and Italian domaines. Aside from her main activities within export, she also has a small Italian wine importing venture in France; she also works on Labadens, a wine project, she makes wines along with Thomas Oui, a fellow wine lover.”

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Website genuinewines.com/en/blog/intervie…th-fanny-breuil/

Find more about wine2wine Business Forum: https://wine2wine.net/ 

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