The Advanced Selling Podcast #745: Finding Your Ideal Client
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Apr 24, 2023 Discover practical frameworks to refine your ideal client profile in today's evolving market. Learn about a simple scoring system to prioritize clients based on their fit. Delve into the importance of both demographics and psychographics for meaningful engagement. Understand why choosing motivated clients can lead to stronger relationships and better collaboration. The discussion emphasizes adapting your approach to attract clients who contribute positively to your business.
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Podcast Recognition
- Brian Neal was recognized by a long-time listener, David Lewis, at an EOS conference.
- Lewis, from Toronto, had listened to the podcast for 15 years and recognized Neal by his appearance.
Ideal Client Framework
- Rethink your ideal client profile, considering the changing market.
- Use a good-better-best framework to categorize client characteristics like company size and location.
Scoring Ideal Clients
- Define ideal clients by company characteristics, not just individual personas.
- Score clients (3 for best, 2 for better, 1 for good) to prioritize efforts.