The Creator Spotlight Podcast Ep. 58: Why Brazil’s Biggest Podcaster Is Going Viral in the U.S. ft. Chico Felitti
May 13, 2025
Chico Felitti, an award-winning journalist and podcaster from Brazil, dives into the fascinating world of podcasting with his experience transitioning from traditional journalism to influencer culture. He discusses the unique challenges of adapting Brazilian narratives for American audiences and the ethics surrounding influencing as a journalist. The conversation touches on how AI dubbing can bridge cultural gaps and the vibrant, engaging nature of Brazilian social media. Chico shares insights on storytelling's transformative power and his journey to success in both Brazil and the U.S.
AI Snips
Chapters
Transcript
Episode notes
Journalist Turned Influencer Anecdote
- Chico Felitti started as a serious journalist but embraced social media to show his goofy side when jobless after the media crisis.
- His influencer income now surpasses podcast earnings, reflecting the financial realities in Brazil's podcast market.
Influencer Pay vs. Journalism Effort
- Chico was astonished to earn $10,000 for posting a chips photo, more than his year-long book project.
- This highlights the imbalance between effort and payment in traditional journalism versus influencer marketing.
Balancing Journalism with Influencing
- Chico struggles with peer judgment over his influencer role but believes combining both helps fund his investigative work.
- Influencing ethically, without deception, provides a vital income source for independent journalism.