Evernest Property Management Show Episode 167: The Secret to Ranking #1 as a Property Manager... (Almost Nobody Does This) | Kayleen vonSchondorf
Oct 27, 2025
Kayleen vonSchondorf, Director of Marketing at Evernest, shares her digital marketing expertise for property managers. She emphasizes the importance of defining specific landlord avatars for targeted marketing. Discover essential website elements that build trust with potential clients and learn about technical SEO tips to enhance visibility. Kayleen also discusses how to create content that addresses landlord pain points, leveraging AI-driven tools to showcase expertise and improve discoverability on platforms like Google.
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Clarify And Update Your Target Avatars
- Define your target landlord avatars precisely (investors vs accidental landlords) and update them as market conditions shift.
- Use sales feedback and market signals to refine messaging and content for each avatar.
Make Your Website A Trust-Building Hub
- Build a high-quality website that lists services, service area, and a clear user path to conversion like pricing or a rental analysis.
- Offer informational lead magnets (e.g., free rental analysis) to build trust before asking for contact.
Trust Beats Brochure Content
- Trust converts more than brochure-style sites; prove capability with local testimonials and market updates.
- Quick trust signals make it easier for visitors to respond to outreach like calls or forms.