How nonprofits can move from being an organization to a “brand”

Too often, nonprofits think they’re the cause that the community wants to support. But nonprofits are not the cause. They’re the conduit for the cause. Rob’s guest today is Bill McKendry, a marketing expert who’s spent 35 years successfully doing marketing for many for-profit companies. He pivoted out of the for-profit world to not only start a nonprofit, but is now an author of a book…

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