The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs How to Test Your Business Ideas Before Launching with Sam (Part 2/2)⏐Ep. #147
20 snips
Mar 24, 2025 Sam Thompson, an innovative entrepreneur and friend of the podcast, shares valuable insights on launching a business. He delves into how AI can reshape market strategies and enhance user engagement through subscription models. Sam discusses the significance of branding, emphasizing the 'hero product' concept that connects emotionally with consumers. He advocates for testing ideas through creative merchandise and highlights the power of data-driven marketing for understanding preferences. The conversation also explores unique marketplace ideas, like eco-friendly products, that resonate with today's consumers.
AI Snips
Chapters
Transcript
Episode notes
God is Dope Story
- The "God is Dope" t-shirt brand started by giving away free shirts, gaining virality.
- This led to significant growth, proving the effectiveness of brand building over immediate profit.
Offline T-Shirt Testing
- Test t-shirt slogans offline for genuine feedback, complementing online data.
- Distribute diverse designs among friends and family to gauge real-world reactions.
Rough Shot Supply
- Rough Shot Supply found success with one hero product, "These are the good old days" hats.
- Focusing on one winning design led to significant growth, demonstrating the Pareto principle.