In this episode of the Evolving Leader podcast, Jean and Scott talk to Gerard Puccio, author, creativity researcher, TEDx presenter and Chair and Professor at the International Center for Studies in Creativity, Buffalo State. Gerard helps individuals, teams, and organizations reach their greatest potential by tapping into and expanding their capacity to imagine new possibilities and to creatively address complex problems. He states that in a world defined by complexity and change, creative thinking has become the number one survival skill and on the back of that his mission is to help individuals, teams and organizations ignite and fully maximize their creative potential – not just to survive, but to thrive.

0.00 Introduction

2.33 Please start by giving us a sense of your research into creativity and areas that currently most excite you

5.18 In a much cited piece of research published by IBM as far back as 2010, creativity was selected as the most crucial factor for future success. In 2022, why are so many businesses still prioritising what they have now with a focus on ways to prevent risk and deviation?

14.48 In an organisation where there are a lot of good ideas at the top, but they repeatedly fail to become commercial realities (in other words creativity breaks down), what needs be developed in the team so they are able to take the ideas through to becoming a reality. 

18.45 Tell us a little about the FourSight tool

26.29 Do you have a view on the best ideation techniques

29.15 What have you learnt about yourself in terms of being in a social environment and generating ideas?

34.38 How do you prevent yourself from falling in love with an idea and potentially stalling when in fact you should be detaching yourself from that originally idea allowing yourself to create more and more alternatives?

38.49 Who is doing well in the creativity space?

42.01 Do you share the view that there is a problem nurturing creativity in education?

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The Evolving Leader is researched, written and presented by Jean Gomes and Scott Allender with production by Phil Kerby. It is an Outside production.

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