Sarah Dusek, founder of a $100-million company, shares step-by-step advice on turning ideas into fortunes. They discuss pivoting to a new business model, starting a business in difficult times, scaling and hiring, and the emotional experience of selling a business.
Passion and purpose are at the heart of building successful businesses, emphasizing the importance of connection, authenticity, and solving meaningful problems.
Sarah Dusik's success in scaling her business came from focusing on customer demand, creating a strong sales strategy, and continuously adapting to meet market needs.
Deep dives
Scaling a Sense of Purpose and Turning Passion into Profits
Bridget Hilton and Joe Huff found purpose in passing on the gift of hearing while also embarking on thrilling adventures. Sarah Dusik shares her own journey of transforming from food stamps to building and selling a $100 million company. Passion and purpose are at the heart of their stories, showing the importance of connection, authenticity, and solving meaningful problems in building successful businesses.
From Glamorous Camping to a $100 Million Company
Sarah Dusik co-founded Under Canvas, a glamping company that offered luxurious camping experiences. Despite starting with little money and being on food stamps, her business grew exponentially. By focusing on customer demand, creating a strong sales strategy, and leveraging influencers to generate buzz, she successfully scaled her business. Sarah emphasizes the value of learning from mistakes, hiring the right people, and continuously adapting to meet market needs.
The Significance of Sales Strategy and Building a Viable Product
Sarah Dusik highlights the importance of having a clear sales strategy and building a viable product. Through attracting customers with powerful imagery, using influencers to generate buzz, and creating a fear of missing out, she effectively sold her unique glamping experience. Sarah also emphasizes the need to hire smart, define clear job roles, and adapt hiring strategies as the company expands.
Thinking Big and Planning for Growth
Sarah Dusik shares the mindset of thinking big and planning for growth. She encourages entrepreneurs to envision building a business worth $100 million and work backward from there. By identifying their target market, developing a sales strategy, and setting ambitious goals, entrepreneurs can create a clear roadmap to drive growth and success.
Cal talks with Sarah Dusek about how she went from food stamps to creating and selling a $100-million company. Sarah gives step-by-step advice that can help anybody turn the right idea into a fortune. Use it well!
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