Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast How to Shake Up Industries That Hate Change (4 Principles)
Jan 23, 2024
Stacey Schumacher, founder of the Texas Coalition for Animal Protection, shares four rules for shaking up industries. Topics include a new approach to animal welfare, affordable pet care, challenging workplace wisdom, sticking to your niche, and customer service lessons from Southwest Airlines and Chick-fil-A.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Starting a Nonprofit to Provide Low-Cost Spay and Neuter Services
03:02 • 10min
Fighting for Change and Resilience in Marketing
12:55 • 13min
Importance of Keeping Things Simple
25:38 • 4min
Exploring Ideas from Other Industries for Better Customer Service
29:44 • 2min
Hiring for Culture and Embodying Organizational Values
31:31 • 3min
The Value of Being Well-Rounded and Networking
34:13 • 5min