The LinkedIn Playbook Driving Millions in Inbound Business for Recruiters — Thought Leadership Secrets with Kelli Schutrop

19 snips

Jun 30, 2025

Kelli Schutrop, a marketing and sales expert in staffing, reveals how to thrive in the recruiting industry by leveraging LinkedIn for inbound leads. She shares strategies for building a genuine personal brand that resonates without feeling forced. The conversation highlights the importance of thought leadership and community engagement in attracting clients. Kelli also explores the role of AI, emphasizing its use for efficiency while maintaining authenticity in communication. Packed with actionable tips, this discussion is a must-listen for modern recruiters.

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ANECDOTE

Authentic Sales Journey

Kelli was hesitant to use the word 'sales' in her title because she feared being perceived as just chasing money.
She found success by showing up authentically and adding value, generating millions in revenue through inbound marketing.

ADVICE

LinkedIn Content & Networking Tips

Create LinkedIn content based on real experiences, sharing client scenarios and advice.
Engage authentically with referral partners and industry peers to build a strong, supportive network.

ADVICE

Strategic LinkedIn Connections

Connect with your ideal client profile (ICP) on LinkedIn to widen your reach beyond your immediate network.
Avoid sending salesy connection requests; instead, send personalized, authentic voice messages to stand out.

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Are you still relying on cold calls and traditional sales to grow your recruiting business while others are closing million-dollar deals through inbound leads on LinkedIn?

With the rapid evolution of recruiting, it’s become clear that personal branding and thought leadership on LinkedIn drive real results—filling desks with inbound business, enhancing credibility, and helping recruiters stand out in a crowded market. In this episode of The Elite Recruiter Podcast, host Benjamin Mena welcomes back industry expert Kelli Schutrop to break down the secrets of using LinkedIn to generate high-quality, inbound business—without feeling salesy or artificial.

AI Recruiting Summit 2025 – Registration: https://ai-recruiting-summit-2025.heysummit.com/

Finish The Year Strong 2025 – Registration: https://rock-the-year-2025.heysummit.com/

Here’s what you’ll discover:

Actionable ways to overcome the fear of posting on LinkedIn and build a consistent, authentic personal brand that attracts clients and candidates instead of just chasing them.
The key strategies behind expert visibility: real examples from top recruiters who have moved millions of dollars in inbound business by sharing genuine insights, engaging with their community, and showing up for their audience.
How to master the balance between using AI for efficiency and remaining authentically human—so your content connects, rather than repels.

Whether you’re an agency owner, a solo recruiter, or looking to modernize your team’s approach, this episode unpacks what works right now on

LinkedIn, why thought leadership trumps spammy automation, and how you can build a network that delivers opportunities instead of dead ends.

Ready to change how you’re discovered by top clients and candidates?

Tune in now for proven LinkedIn playbook secrets you can use today to grow your recruiting business!

AI Recruiting Summit 2025 – Registration: https://ai-recruiting-summit-2025.heysummit.com/

Finish The Year Strong 2025 – Registration: https://rock-the-year-2025.heysummit.com/

Free Trial of PeopleGPT and its AI Agents: https://juicebox.ai/?via=b6912d

Free Trial of Talin AI: https://app.talin.ai/signup?via=recruiter

Signup for future emails from The Elite Recruiter Podcast: https://eliterecruiterpodcast.beehiiv.com/subscribe

YouTube: https://youtu.be/6Gop4-K0iWs

Follow Kelli Schutrop on LinkedIn: https://www.linkedin.com/in/kellischutrop/

With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/

Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/

Benjamin Mena Instagram: https://www.instagram.com/benlmena/