Sales Enablement: What sellers want from product marketers

Most PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording because a sales rep decided not to stay on message. Sellers feel no different about PMMs.

90% of sales and marketing professionals point to several disconnects across strategy, process, content, and culture. (LinkedIn, 2020). It’s astounding! How can two professions, most focused on the customer persona, stand at odds like Will Ferrell & John C. Reilly in 2008’s Stepbrothers?

in this next episode, our co-hosts speak on the most common challenges between marketing and sales teams. How to navigate those dynamics to be a better friend to sellers that PMs can’t get from any product roadmap. And, the co-hosts share tips you can use to foster instant karma points with your selling partners.

Time Stamps:

00:16 Introduction and Discussion on Marketing and Sales Silos

01:11 The Challenges of Being a Solo Marketer in a Startup

01:31 The Misunderstanding of Product Marketing’s Role

02:45 Sales Leaders’ Perspective on Marketing and Sales Goals

04:19 Strategies to Elevate Authority with Sales

05:02 The Importance of Crafting Effective Messaging

06:59 The Role of Product Marketing in Assisting Sales

10:50 The Value of Repetition and Persistence in Marketing

11:35 The Struggles and Solutions in Sales Enablement

13:50 Conclusion: Breaking Down Silos and Building Team Comradery

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