The Logistics of Logistics The FlavorCloud Story with Rathna Sharad
Rathna Sharad and Joe Lynch discuss the FlavorCloud story. Rathna is the founder and CEO of FlavorCloud, an end-to-end cross-border logistics platform for direct-to-consumer (DTC) brands, ecommerce retailers, and marketplaces.
About Rathna SharadRathna Sharad, founder and CEO of FlavorCloud, has 20+ years of experience working in global supply chain and international trade logistics as well as 10+ years of e-commerce enablement experience which has positioned her perfectly to create an "anywhere to anywhere" logistics solution that enables any brand to go global. Indeed FlavorCloud, founded in 2018, is a cross-border shipping logistics platform that removes international shipping friction for mid-sized DTC brands enabling them - for the first time - to keep pace with the accelerated demand of international e-commerce. As a founding member of the ad platform team at Microsoft and product leader for Bing Ads, Sharad first saw the signs - with a 2006-era bird's-eye view of the search ad ecosystem across publishers; it was clear to her: cross-border is the way of the future. She carried her vision into Runway2Street, which she co-founded in 2012, hoping to revolutionize B2C consumer purchasing for good, but in pursuit of that goal, stumbled on an opportunity far greater: solving international shipping for all. This remains Sharad's focus today at FlavorCloud, where she is defining global e-commerce and trade landscape by making international shipping as simple as domestic, allowing the pathways of modern consumer shopping behavior to operate as organically as our social communities and connections online already do.
About FlavorCloudFlavorCloud is an end-to-end cross-border logistics platform for direct-to-consumer (DTC) brands, ecommerce retailers, and marketplaces. Headquartered in Seattle, Washington, FlavorCloud makes international shipping and returns easy, affordable, and friction-free, enabling brands and 3PLs (Third Party Logistics Providers) to go global in any part of the world. FlavorCloud's algorithm and technology auto-optimizes the best rates and services through the largest global cross-border network as well as automating the complex world of global trade and regulatory compliance.
Key Takeaways: The FlavorCloud Story- Rathna Sharad, founder and CEO of FlavorCloud, an end-to-end cross-border logistics platform for direct-to-consumer (DTC) brands, ecommerce retailers, and marketplaces.
- In the podcast interview, Rathna describes her successful career and her entrepreneurial journey.
- FlavorCloud is a cloud-based cross border logistics platform that powers international shipping
- FlavorCloud is made up of cross border logistics experts with technology DNA and deep operational expertise in international eCommerce and global trade.
- FlavorCloud is an "anywhere to anywhere" logistics platform built to solve the enormous challenges of navigating the antiquated, manual and deeply fragmented, global shipping and trade landscape.
- FlavorCloud makes international shipping and returns easy, affordable and friction-free, enabling retailers and brands in any part of the world go global.