Design Better

Susan Magsamen and Ivy Ross: Your Brain on Art

Apr 24, 2025
In this discussion, Ivy Ross, Vice President of Hardware Design at Google, and Susan Magsamen, Executive Director at the International Arts + Mind Lab, dive into the profound link between art and well-being. They explore how creative practices can extend lifespan and enhance mental health. The conversation highlights the neuroscience behind our connection to art, the importance of integrating creativity in the workplace, and even the therapeutic benefits of sound. Their collaboration reveals eye-opening insights on how art can transform lives and communities.
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INSIGHT

Humans Are Wired For Art

  • Humans are neurophysiologically wired for art through our sensory systems from birth.
  • Art creates strong neural pathways influencing how we think, feel, create, and relate.
INSIGHT

Poetry’s Brain Impact

  • Poetry and music activate the same brain regions tied to rhythm, reward, and reflection.
  • Poetry calms the mind and aids memory, used therapeutically in health care.
ANECDOTE

Poetry Bonding at Google

  • Ivy Ross brought a poet to Google for a poetry writing class which deeply bonded designers and engineers.
  • Collective poetry creation sparked new connections and emotional expression at work.
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