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Gain Grow Retain

Building Community/Business Alignment

Dec 11, 2023
52:27
Snipd AI
Jake McKee, founder of Jake McKee Consulting, shares critical points for businesses looking to bring a community program into their model. Topics discussed include aligning business goals with community priorities, using the OGSDT framework for planning, supporting internal stakeholders, and tracking community and company metrics.
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Podcast summary created with Snipd AI

Quick takeaways

  • Align community efforts with business objectives to demonstrate value and gain support from other departments.
  • Utilize the OGST framework (Objectives, Goals, Strategies, Tactics) to strategically plan and communicate the value of community efforts.

Deep dives

The importance of aligning community efforts with business objectives

In this podcast episode, the speaker emphasizes the need for community teams to align their efforts with the overall business objectives. They highlight that community professionals should focus on creating outcomes that directly contribute to the success of the business, rather than just focusing on community-specific goals. By understanding the business objectives and finding ways to connect community efforts to those objectives, community teams can demonstrate the value they bring and gain support from other departments.

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