Jake McKee, founder of Jake McKee Consulting, shares critical points for businesses looking to bring a community program into their model. Topics discussed include aligning business goals with community priorities, using the OGSDT framework for planning, supporting internal stakeholders, and tracking community and company metrics.
Read more
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Align community efforts with business objectives to demonstrate value and gain support from other departments.
Utilize the OGST framework (Objectives, Goals, Strategies, Tactics) to strategically plan and communicate the value of community efforts.
Incorporate community members in product development for pre-launch advocacy, credibility, and a sense of ownership.
Deep dives
The importance of aligning community efforts with business objectives
In this podcast episode, the speaker emphasizes the need for community teams to align their efforts with the overall business objectives. They highlight that community professionals should focus on creating outcomes that directly contribute to the success of the business, rather than just focusing on community-specific goals. By understanding the business objectives and finding ways to connect community efforts to those objectives, community teams can demonstrate the value they bring and gain support from other departments.
Using the OGST framework for effective community management
The podcast discusses the OGST framework (Objectives, Goals, Strategies, Tactics) as a useful tool for community managers. This framework helps community managers align their activities and decisions with the broader goals of the business. By having clear objectives and goals in mind, community managers can strategically plan the tactics and strategies they employ to achieve those goals. This framework also helps in communicating the value of community efforts to other teams and stakeholders within the organization.
The importance of involving community in product development
The podcast explores the concept of community-driven product development (CDPD) and its significance. CDPD involves incorporating the insights and feedback of community members into the product development process. By involving the community early on, businesses can leverage their expertise and insights to build better products that resonate with the target audience. The podcast emphasizes the value of pre-launch advocacy and credibility achieved by involving community members throughout the product development journey. It also highlights the need for community professionals to navigate internal processes and align with product teams to ensure successful CDPD.
The power of community advocacy and product championing
The speaker discusses how involving community members in product development creates a sense of ownership and advocacy. By valuing the inputs and feedback from community members, businesses can generate strong support and enthusiasm for their products. The podcast shares a success story of involving community members in the launch of a new product version, where their advocacy and credibility helped drive adoption and mitigate potential backlash. The power of community advocacy is highlighted as a key factor in promoting the success of new product launches and building a loyal customer base.
Strategies for effective change management and involvement of stakeholders
The podcast emphasizes the importance of effective change management and stakeholder involvement in driving community initiatives. It discusses the need for community professionals to understand the motivations and passions of key stakeholders, such as CEOs and product teams, and relate community efforts to their interests. By involving stakeholders early on in the decision-making process and demonstrating the value of community initiatives, community professionals can build strong support and ensure alignment with the broader business objectives.
This week, Jeff talks with Jake McKee, founder of Jake McKee Consulting about community's role in business. Jake shares some critical points for companies looking to bring a community program into their business model that help ensure it is more than just a 'nice to have' opportunity.
Community needs to be embedded into business operations, and to do this well, you must:
Understand your business goals and your community priorities and then align them well
Use the OGSDT framework (Objectives, Goals, Strategies, and Tactics) in planning
Support your internal stakeholders by understanding their pain points and workto help close those gaps with community programs using processes they already have in place
Make sure you are tracking both community and company metrics (and tie them together)
This information-packed episode is a must for anyone who is running, or looking to add or expand a customer community.
Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.