This week, Jeff talks with Jake McKee, founder of Jake McKee Consulting about community's role in business. Jake shares some critical points for companies looking to bring a community program into their business model that help ensure it is more than just a 'nice to have' opportunity.

Community needs to be embedded into business operations, and to do this well, you must:

• Understand your business goals and your community priorities and then align them well
• Use the OGSDT framework (Objectives, Goals, Strategies, and Tactics) in planning
• Support your internal stakeholders by understanding their pain points and workto help close those gaps with community programs using processes they already have in place
• Make sure you are tracking both community and company metrics (and tie them together)

This information-packed episode is a must for anyone who is running, or looking to add or expand a customer community.

Connect with Jake

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