In this episode of Seller Sessions, host Sharon Even welcomes back Kian Golzari - expert on sourcing and manufacturing products in China. Their engaging discussion centers around the Canton Fair scheduled for October 2023.

Kian shares invaluable insights into preparing for such events. He emphasizes the necessity of walking in with a clear objective, a deep understanding of the product, and, if possible, a specification sheet or actual sample in hand. The two delve into the intricacies of supplier interactions, highlighting the importance of trust. Kian stresses the value of face-to-face negotiations, noting potential savings and improved production methods that can arise from these direct conversations. 

Sharon and Kian discuss cultural nuances, like the significance of business cards in Chinese business etiquette, and how bonding over shared interests, like basketball, can foster smoother dialogues. A major takeaway from Kian's insights is the central role of preparation, trust, and transparency in fostering successful supplier relationships, whether you're a seasoned entrepreneur or a newbie.