

Local News, Big Vision: A Conversation with Bridget Williams
11 snips Aug 12, 2025
Bridget Williams, Chief Product and Strategy Officer at Hearst Newspapers, has over 20 years of experience in media, including stints at Business Insider and startups. In this discussion, she shares insights on the revival of local journalism and its relevance today. Bridget highlights the integration of AI in reporting, the importance of first-party data for local businesses, and how innovative tools can promote government transparency. She also emphasizes visionary leadership in navigating the evolving landscape of journalism amidst challenges and opportunities.
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Pitching To Run A Business
- Bridget Williams asked to be a GM at The New York Times.
- She left because the company lacked the structure to support that role.
Joining Business Insider Early
- Bridget Williams joined Business Insider as employee 11.
- She led business and audience development roles across many functions.
Tearing Up In The Newsroom
- Bridget Williams visited a Hearst newsroom and cried when she saw the messy reporters.
- She felt an instant belonging and realized local news was her calling.