Innovating Journalism: Engaging Audiences

On this episode of The Community Exchange Podcast, we welcome Bridget Williams, Chief Product and Strategy Officer at Hearst Newspapers. In our discussion, MSG and Bridget discuss:

• Bridget’s dynamic 20+ year career across Business Insider, startups, and ultimately Hearst Newspapers
• The rebirth of local journalism and its national relevance
• Building digital products for real communities — not just consumers
• Bridging editorial and product strategy in a legacy newsroom
• How AI is powering new experiences for local reporting
• The importance of first-party data in a cookie-less future
• Hearst’s innovative DevHub and tools like Assembly for government transparency
• Creating data-driven advertising opportunities for local businesses
• The vision for journalism in an age of mistrust and AI

And more.

New episodes of The Community Exchange Podcast are released each week.

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