23 Harsh Truths About Marketing Financial Advisors Should Know
May 26, 2025
Marketing for financial advisors is far simpler than being cute or clever—it's all about getting clients. Discover 23 harsh truths that expose common marketing mistakes. Learn why some inferior advisors earn more and the dangers of relying on content marketing. Understand that your competition isn't other advisors but distractions. Personal storytelling can create emotional connections. Finally, establish effective systems to attract clients, enhance trust, and optimize your marketing strategy for success.
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insights INSIGHT
Marketing Determines Success
The best marketer wins when all else is equal.
Good marketing is the key to rapid business growth.
insights INSIGHT
Clients Want Outcomes, Not Plans
Clients don't want a financial plan itself; they want the outcome it produces.
Focus on selling the better life outcomes, not just the plan documents.
volunteer_activism ADVICE
Focus on Content Distribution
Focus 90% of your effort on distribution of quality content, not just content creation.
Create fewer, high-quality pieces and actively promote them to engage your market.
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Despite what many financial advisors think… Marketing is not about being cute, it’s not about being clever, and it’s not about being creative.
The only goal of marketing is far simpler than that: It’s getting clients.
If you aren’t getting as many clients as you can possibly serve, then there are certainly some leaks in your marketing strategy. In fact, there are 23 harsh truths about marketing that most advisors are blissfully unaware of - until their backs against the wall to save their business.
That’s what we cover in today’s episode. You’ll discover the 23 marketing mistakes I see advisors repeating over and over again, so you don’t make them again.
Listen now.
Show highlights include:
The cord, hard truth about why objectively inferior financial advisors make more money than you (0:50)
How selling financial plans, instead of what I reveal at the timestamp, to your clients can make them jump ship for a competitor (1:40)
The insidious trap of content marketing that most advisors don’t figure out until it’s too late (2:05)
How to serve your clients in such a way that clients refer new clients to you for things you don’t even sell (4:29)
Why financial advisors don’t compete with other advisors (and the true enemy you compete against) (5:44)
How having this one phrase on your website or services page will make ideal clients flee in terror (even if it’s littered across the vast majority of advisor websites) (6:51)
The trick for getting an unfair competitive edge over advisors with better offers and prices (7:55)
Why professional headshots, alphabet soup designations, and a pretty website don’t convey trust like you think (and the real way to build trust) (19:10)
The ONLY 2 ways to improve your marketing (everything else, besides what I say at the timestamp, is distracting fluff) (20:32)
Financial advisors lose thousands of dollars in profits from their discovery meetings alone. But this doesn’t have to be your story when you go https://www.theadvisorcoach.com/meetings and learn how to conduct more profitable discovery meetings.
And since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.
Financial Advisor Marketing Podcast