Elia Games’ Clary Xiaodan Zhang On Saving Marketers 50 Hours/Week With No-Code Automation
Apr 4, 2024
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Meet Clary Xiaodan Zhang, Head of UAM at Elia Games, who shares how her no-code automation system saves marketers 50 hours/week. She discusses the benefits of using Google Sheets and Notion, democratizing data, and delivering smart alerts. Clary explains how AI is reshaping job roles, disrupting industries, and cultivating creativity in game development. She also provides insights on how studios of all sizes can build their own automation system in-house.
No-code automation saves 50 hours/week for marketers.
AI enhances no-code systems but has limitations in customizability.
Professionals adapt to wear multiple hats in AI-influenced job market.
Customized automation systems drive performance by aligning with specific KPIs.
Deep dives
Utilizing Automation in User Acquisition and Monetization
Clary Chang, head of UA and monetization at Alia Games, discusses the importance of automation in managing both user acquisition and monetization. By balancing time allocation between both aspects and utilizing no-code automation systems like Google Sheets and Notion, they streamline processes and enhance efficiency.
Benefits and Limitations of AI in Workflow Automation
Clary touches on the role of AI in workflow automation, highlighting its benefits in enhancing no-code systems and debugging complex functions efficiently. However, she also acknowledges the limitations of AI in terms of customizability and cross-platform analytics, emphasizing the importance of human creativity and decision-making in certain tasks.
Future Trends in Work Dynamics and AI Integration
The conversation shifts towards the evolving job market dynamics influenced by AI and remote work. Clary predicts a trend where professionals wear multiple hats and engage in various roles, leveraging AI for efficiency and exploring different genres beyond gaming. This shift signifies a broader scope for professionals to adapt and contribute across different sectors.
Practical Tips for Implementing Automation Systems
Clary outlines essential steps for studios looking to implement automation systems, emphasizing the need to align automation tools with specific KPIs and hire skilled data analysts. By understanding priorities, building customized automation systems, and embracing no-code approaches tailored to individual studio needs, teams can optimize workflows and drive performance.
Exploring Creativity and Expansion into New Genre with Automation
The discussion delves into the creative aspects of leveraging automation in game production and resizing tasks using AI tools like Gemini. Clary shares insights into how automation not only optimizes tasks but also enhances creative freedom for teams, paving the way for exploring new genres like sports with gaming elements integrated for innovative disruptions in the industry.
Favorite Games and Lessons from Gaming Experiences
Clary reveals her current obsession with Convoial Match for its well-executed gameplay mechanics and her all-time favorites, 'The Legend of Zelda: Breath of the Wild' and 'Duolingo'. These games reflect her appreciation for open-world exploration and language learning, showcasing diverse gaming preferences that offer insights and inspiration for creating memorable gaming experiences.
Future Direction and Audience Engagement
The episode wraps up with a call for audience engagement and feedback to share stories or insights within the mobile games marketing realm. It emphasizes inclusivity and diversity in showcasing industry realities and welcomes suggestions for future show topics, highlighting the podcast's commitment to sharing knowledge and fostering community connections across various gaming spheres.
For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary Xiaodan Zhang, Head of UAM at Elia Games, created a fully customisable, no-code automation system that transforms marketers’ time management and democratises data using two readily available, low-cost tools—Google Sheets and Notion. Clary joins us on this week's show alongside hosts Peggy Anne Salz and Brian Baglow. She explains how her system delivers on three fronts: It serves as a data analytics platform, matches specific actions with campaign performance, and sends smart alerts that tell marketers in minutes the campaigns that need their attention most. Clary reveals how she saves 50 hours/week integrating this automation and shares the blueprint that studios of all sizes can follow to build their own system in-house.
CHAPTER TIMESTAMPS
00:00 - Intro
04:28 - Balancing UA and monetisation at the same time
05:58 - Clary's no-code solution
08:48 - How Clary's solution helps studios of all sizes
11:10 - AI strengths and weaknesses in UA & monetisation
16:01 - How AI is changing job descriptions
20:52 - Saving 50 hours/week with a no-code solution
24:12 - Disrupting the non-gaming industry
26:47 - Cultivating creativity with Clary's no-code AI
29:40 - How to build a system like Clary
34:48 - Favourite games Q&A
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