#77 - INTERVIEW: Kelly Cooper, Director of Growth Marketing at Moz

Back on Episode #16 we did an SEO Crash Course, a quick bird's eye view of the subject. But it's important enough that I wanted to return to the subject. So I went out and found an expert: Kelly Cooper, Director of Growth Marketing at Moz. Tune in to get answers to the follwing: 

• What is SEO?
• Why is it important? 
• How exactly does SEO work?
• What are some "low effort, high impact" things I can do to start winning the Google game?

IMPORTANT LINKS:

• Google's Page Speed Insights
• Google's Mobile Friendly Optimization
• Moz - Check Your Local Online Presence Tool
• Moz - Local
• Moz - Keyword Explorer
• Moz - Homepage (to see all of the services they offer)

I hope this episode helps you get your SEO strategy off the ground. Reach out with any questions. Already Kelly and I are planning a Round Two later this fall. 

chip@chipklose.com

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